Phase 0: Team Recruitment and Website Development

• Objective: Assemble a multidisciplinary team and develop a foundational website.
• Actions:
  • Recruit a team comprising nutritionists, health experts, content writers, web developers, and digital marketers.
  • Design and develop a user-friendly website with a clear, accessible interface that’s mobile-responsive.
  • Establish a content management system (CMS) for easy updating and management of information.
  • Create branding materials (logo, color scheme) to establish a visual identity.
  • Ensure the website complies with SEO best practices for future visibility.

Phase 1: Establishing Basic Information Foundation (CURRENT)

• Objective: Lay down a solid foundation of cod liver oil information, product reviews, and general health benefits.
• Actions:
  • Publish comprehensive articles about cod liver oil, including its benefits, nutritional content, and potential side effects.
  • Develop a section for in-depth reviews of various cod liver oil products, focusing on purity, sourcing, and consumer feedback.
  • Create educational content such as articles, infographics, and videos on the importance of omega-3 fatty acids, vitamin A, and vitamin D.
  • Implement an SEO strategy to improve organic search visibility and drive initial traffic.
  • Engage with the audience through newsletters and social media to start building a community.

Phase 2: Increase Reach and Begin Income Generation

• Objective: Expand the website’s reach and start monetizing through advertising.
• Actions:
  • Collaborate with health and wellness influencers to promote the website and its content.
  • Implement targeted advertising campaigns on social media and Google to increase website traffic.
  • Introduce advertising spaces on the website for relevant brands and products, ensuring they align with the site’s values of integrity and quality.
  • Offer premium content or memberships for exclusive access to detailed reports or product discounts.
  • Use analytics to track user engagement and refine content strategy accordingly.

Phase 3: Expand Research and Product Testing

• Objective: Begin independent testing of cod liver oil products to provide unbiased reviews and ratings.
• Actions:
  • Use income from Phase 2 to fund product testing, ensuring no sponsored content to maintain integrity.
  • Establish a laboratory partnership for testing product purity, potency, and safety.
  • Develop a standardized testing protocol and rating system for evaluating cod liver oil products.
  • Publish detailed testing reports and update product reviews based on test results.
  • Engage with the community for feedback on products and testing methodologies.

Phase 4: Develop an Accreditation Program

• Objective: Launch an accreditation program for cod liver oil brands to assure customers of product quality.
• Actions:
  • Define strict criteria for accreditation, including sourcing, manufacturing practices, and product testing results.
  • Invite brands to participate in the accreditation process, ensuring a thorough and transparent evaluation.
  • Award accreditation seals to products that meet or exceed standards, offering consumers a trustworthy indication of quality.
  • Promote accredited products through the website and partner channels.
  • Continuously review and update accreditation criteria to adapt to new research and industry standards.

Throughout all phases, maintain a commitment to integrity by ensuring content is evidence-based, transparently disclosing any partnerships or affiliations, and actively engaging with the community to address concerns and questions. This roadmap aims to build a trusted and authoritative online resource for cod liver oil information and products.